Hello, I'm
David van Hoven
C-level advisory for brands & e-commerce entrepreneurs · Founder of ReturnFlow.nl & Shopje.nl
C-level advisory for brands and e-commerce entrepreneurs
After more than 20 years of building, selling and scaling in e-commerce, I now focus on advisory work: as a sparring partner for boards, brands and e-commerce entrepreneurs. Strategy, marketplaces, returns logistics and technology: I know from daily practice what works, because I still do it myself every day.
My specialty lies in e-commerce: through marketplaces such as Amazon and Bol.com, or through your own webshop.
These days I am building my own platforms: ReturnFlow.nl (returns logistics for webshops), Shopje.nl (daily deals and inspected second-chance products) and Golfregels.app.
What we have achieved
A selection of what I have built and achieved together with teams and partners.
Took CHiQ (Changhong) from market entry to top 5 in the Netherlands, in 4 years.
Number 1 seller in the home appliances and TV categories.
Helped grow the team from 5 to 40 people, with millions in online revenue.
Through marketplaces and webshops, at home and abroad.
My own platforms
What I help with
From marketplace strategy to webshop technology: these are the areas in which I help companies grow.
C-level advisory & sparring
For brands and e-commerce entrepreneurs: strategic choices, marketplace growth, returns flows and translating commerce into technology. From boardroom to shop floor, hands-on where needed. Rather spar outside the office? Schedule a round of golf.
Online marketplaces
Selling through Amazon, Bol.com or other online marketplaces? For producers and importers, I make sure their products reach millions of consumers on these marketplaces.
E-commerce
How do you sell products through your own webshop? With over 20 years of e-commerce experience, I help companies develop, grow and market their webshop.
Growth hacking
Want to grow your (internet) business quickly without wild leaps? I love thinking along about how smart techniques can generate more profit.
Digital marketing
A complete internet marketing mix is essential for companies that want to grow and matter, also online. I am happy to help with your strategy and make sure it actually gets executed.
Product distribution
Selling products all over the world is fantastic! But how do you get products to the USA or southern Spain? I help you get your product to the consumer as quickly as possible.
Web development
Developing websites and webshops can be difficult for management teams that lack the specific technical knowledge. I am happy to translate your commercial plans into technology.
Experience
Past results are no guarantee for the future. Still, they give a good insight into the experience I bring to the table.
Founder - ReturnFlow.nl & Shopje.nl
DSVH Holding
My own group of e-commerce platforms, built and run from the Netherlands.
- ReturnFlow.nl: returns logistics for webshops selling through Bol.com, Amazon, Shopify and WooCommerce. Receiving, grading and reselling returns, paid per processed item.
- Shopje.nl: my own webshop with new deals and inspected second-chance products from top brands every day.
- Golfregels.app: the complete Dutch golf rules app with practice exams and an AI Coach, for iPhone and Android.
Crossborder E-commerce specialist
MarketPro bv - DSVH Holding
MarketPro helps producers and importers offer their products on marketplaces around the world, from DIY products to consumer electronics and home appliances. Until May 2026 I worked through MarketPro for Changhong (CHiQ).
- Took CHiQ (Changhong) from market entry to a top 5 market share in home appliances and TV, in 4 years
- No. 1 seller on Bol.com in the home appliances and TV categories
- Selling across Europe through Bol.com, Amazon, Otto, Cdiscount, Fnac, Allegro and Real.de, among others
E-commerce manager
Floorweb bv - Barnwoodweb.nl - Steigerhoutweb.nl
Responsible for the e-commerce development and marketing of Barnwoodweb.nl and Steigerhoutweb.nl, webshops selling furniture and interior products made of barnwood and scaffolding wood.
- Growth from 5 to 40 employees and millions in online revenue
- Online and offline marketing strategy, media buying
- Brand management and corporate identity
- E-commerce distribution
- Webshop development and optimization
- Multichannel strategy for Bol.com and Amazon
Digital concept builder
NVX
NVX is a sales and marketing internet company. Since June 2010 we have built more than 100 websites for ourselves and our partners. Most of these are affiliate websites, but we also rolled out concepts such as PriveComputerLes.nl and LeaseYourSite.nl. A large number of websites and domains have been sold and are now successfully deployed by various companies.
Online Campaign manager
Omroep West - NHnieuws - AT5 - RTV Rijnmond
Responsible for the online advertising strategy, its implementation and setting up the cooperation between Omroep West, NHnieuws, AT5 and RTV Rijnmond, with the goal of realizing more online advertising revenue.
- Setting up cooperation with external broadcasters
- Implementation of Google for Publishers and Facebook Instant Articles
- Consulting account management and sales
- Coordinating advertising technology and online lead generation
Founder - Owner
LeaseYourSite
LeaseYourSite takes work off the hands of entrepreneurs and professionals in online marketing, website development and management. The combination of technology and marketing delivers strong results in search engine optimization, social media, email campaigns, websites and e-commerce.
Account manager - Colocation and VPS
TransIP
- Generating sales, leads and new business
- SIDN partner acquisitions
- Giving guided tours of the data center
- Point of contact for resellers and top accounts
- Advising on complex network installations
Various roles
Different companies
Since 2005 I have worked for several companies and have been active as a volunteer and entrepreneur. Check my full resume on LinkedIn.
Some numbers
Play hard
Curious what I do when I'm not working hard? Below is an overview of my favorite activities! If I can combine them with work, you get a discount!
Travel
Whenever I can, I get away: to a tropical island or a more "exotic" destination, like this trip to North Korea.
Check Polarsteps →
Diving
Being weightless is magical in itself; between beautiful corals, colorful fish or giant sharks it is one of the best things there is. Also easy to combine with my many trips.
Football
At a towering "bitterbal" level, I play three halves of football with my friends every Saturday in the eighth division west 2. Right wing is my favorite position, but quite regularly I sit on the right side of the bench.
Golf
My newest passion: golf. From the rules exam to the course, I am steadily working on my handicap. And as these things go, I immediately built a complete app for it: Golfregels.app. Want to talk business? Feel free to schedule a round of golf with me.
Check out Golfregels.app → Schedule a round of golf →Get in touch
Send an email, message or call me. Or better: schedule a round of golf and discuss it on the course.